We've just turned 4!
Oh.. and we have a NEW LOOK!
To celebrate this exciting new chapter, we wanted to share our little known story of origin.
It all began in Shanghai, China...
Alon was studying Mandarin and Gary was working as a digital marketing intern. Introduced by mutual friends, we soon bonded over dumplings, lengthy discussions about China’s incredible e-commerce landscape and a shared vision to bring these learnings back home to Melbourne, Australia.
The time in China cemented our entrepreneurial interest and prompted the start of our friendship.
Back in Melbourne,
with 'modest' careers at our local football club, we were both eager to find new ways to give back to our community. Being digital natives and both studying marketing, we combined forces to build, design and manage the club’s Facebook and Instagram platforms. Just like that, we were hooked.
Timing was perfect. Facebook pages were in its infancy and small to medium-sized businesses were just starting to embrace Instagram. We saw the early adopter opportunities to apply the learnings from Shanghai and teamed up. Our tactics quickly increased online engagement and attendance at games.
These early wins were noticed by friends who had successful family businesses and we were approached to help them out in the relatively new ‘social media landscape’. Within a few months we had a core client base, most of whom, we’re proud to say, are still with us today.
The initial name - e-bulk - combined the ideas of electronic commerce and business growth. Ditched rather early on, the original concept never faltered. Tenenbaum Abraham Group is officially incorporated. A team of 2 run the business out of Gary’s family rumpus room. We quickly shortened the name to TAG Digital - the idea of identification, hashtags and connecting are the building blocks of our business - helping brands build their online identity and community.
The rumpus room could no longer hold the team of smart and creative part-time uni students we had recruited. TAG then graduated to its first dedicated office in Caulfield, Melbourne.
we landed our first global clients in the US, European and Asian markets. As a result, we cemented relationships and partnerships in other corners of the world.
TAG moved once more, to a spacious converted warehouse in Balaclava, Melbourne. Our new HQ is the perfect launchpad for our next chapter, with plenty of room for the growing team and everyone’s favourite office dog, Skye.
Today, TAG recruits some of the savviest minds in the biz; our growing team of 12 talented individuals help businesses of all shapes and sizes every month.
TAG now provides customers with a full suite of digital marketing services. With social at the heart and centre, TAG is your outsourced marketing team with an in-house feel. An extension of your team helping you do what you do best.
Here's what we do best:
SOCIAL MEDIA MARKETING
SEARCH ENGINE OPTIMISATION
PHOTOGRAPHY & VIDEOGRAPHY
WORKSHOPS & TRAINING
The story behind the logo.
TAG's new logo
is not a drastic departure from our history, but rather an evolution that continues our story and the brand’s history while looking ahead to a bright future.
A clean, classic, friendly sans-serif font conveys clarity and simplicity, TAG’s modus operandi in making the complex simple.
Customised letters incorporate the tag device to create arrow shapes, representing progress, agility, forward-thinking and growth - key values TAG brings to every project.
Get in touch
To all our clients, partners and TAG community, thank you for the support over the last four years. We look forward to continued success together.
Get in touch to discuss your digital marketing and company growth.
Coffee on us!
Alon and Gary